H Tokyo - Where Specialist Shopping Is A Fine Art

The vending machine store. The Godzilla Shop. The school dinners-themed restaurant where the waiting staff wear school uniforms and serve food on metal trays with little bottles of milk. As everyone from Clive James onwards has noted, Tokyo is a strange and wonderful place where specialist shopping has been turned into a fine art.

Our favourite new shop is very much this spirit. H Tokyo sells bespoke high-quality cotton pocket squares and it sells bespoke high-quality cotton pocket squares only. There are more than 200 hand-designed prints to choose from, each print is limited to 30 units, there’s a monogramming option and brand new designs are introduced every fortnight.

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This being Japan, they roll and finish the hankies by hand (you can watch yours being made) and each one comes with its own little paper envelope embossed with the legend ‘The World Is A Handkerchief’ which makes no sense, but sounds amazing all the same.

Prices range from ¥1,200 (£7) to ¥4,000 (£26) and while visiting such a shop in person would obviously be ideal, you don’t even have to: you can order from their website (it’s in Japanese, but email them and they’ll reply). It’s certainly a step up from Sock Shop, which isn’t even true to itself. You can buy flip-flops, swimming trunks and wallets there. Rubbish.


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