When everyone first heard about Pinterest in 2011, it was threatening to be yet another social network on top of Facebook, Twitter and LinkedIn that you ‘had’ to be plugged into.
Perhaps because of this feeling of fatigue, many men decided the concept wasn’t for them. Storing pretty pictures on virtual ‘pin boards’ doesn’t, after all, sound like a particularly masculine pursuit.
The result is that the site’s 50m+ global user base is dominated by women who, so the logic goes, have filled the site with clippings of handbags and cupcakes and a load of other things unlikely to get the male crowd too excited.
But a couple of years into one of the big internet success stories of the decade, it’s slowly becoming clear that for any men interested in style, this misconception is denying them a useful and inspiring resource.
Street style bloggers and forward-thinking fashion powerhouses alike have been quick to adopt Pinterest, using it not only to show off their new collections (J. Crew are about to debut their Autumn line on the site) but to build a visual narrative of what they do and where they get their ideas from – meaning you in turn can benefit when it comes to making the most of your wardrobe and developing your personal style.
Still not convinced? Here’s 5 of our favourite menswear Pinterest boards to get you started.
A prolific pinner and men’s fashion blog devotee, Kevin Kafesu is a useful chronicler of everything from offbeat street style to the highlights from the latest Nonnative collection. This ‘menswear buyer from a tiny boutique in Birmingham' will save you a lot of time trawling the blogsphere yourself, and keep you armed with good ideas when you're putting together a new outfit.
Justin ‘the shoe snob’ is a blogger so in love with men’s footwear, he decided to travel Europe studying how to make them by hand. It’s an obsession that has shaped his life, and his Pinterest is the visual manifestation of that obsession, with hundreds of shots of exquisite craftsmanship from shoemakers around the world, from Edward Green to Bontoni to Ed Et Al. Shoe porn doesn't get any better than this.
The London designers’ Spring collection dazzled this year with its mix of English boarding school tailoring and vivid Moroccan and African colours. On Pinterest, E. Tautz are no less adventurous, with ‘advertisements of yesteryear’ and lots of magnificently mustachioed gentlemen adding a sense of fun to the functionality of showcasing their latest collections.
A good fashion Pinterest should differ from a website in that it offers you a glimpse of what inspires the designers, rather than just what you can buy from them. Paul Smith does a great job of this, as it does with all things. In addition to thoroughly documenting the label's latest clothes, Mr. Smith himself posts pictures of things that catch his eye, from colourful fruit and veg stalls to vintage cars to, erm, dogs in baskets.
One of the most influential (and impeccably dressed) menswear bloggers in London, Martell ‘Mr Flyy’ Campbell uses Pinterest in a simple, clean way that demonstrates his deep passion for clothing and accessories. The result is a fantastic resource for inspiration, covering just about every aspect of style (bow ties: 42 pins, pocket squares: 87 pins, detailing: 100 pins...).