Pharrell Williams will be launching a line of t-shirts and baseball caps in collaboration with Japanese brand Uniqlo.
Created in-line with his own “i am Other” initiative, which features music, fashion and art installations, the range will be an integral part of the global retailers Spring / Summer 2014 collection.
Williams is also expected to become a spokesperson for the retailer, in addition to appearing in its print advertisements and a TV commercial.
The whole collab begs the question...will we see a high street version of Pharrell's signature high hat? Or how about some of those tuxedo shorts he wore to the Oscars on Sunday?
Only time will tell.
Pharrell's line will arrive in stores across 14 countries (including the UK) in April.