Patrick Grant: My Style Rules

The Norton & Sons creative director talks style over fashion, and the importance of a good suit

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Already one of the world's leading fashion designers, Patrick Grant has just made his first foray into interior design, collaborating with LG SIGNATURE to design an installation of cutting-edge home technology being showcased at this year's Esquire Townhouse with Dior.

Here, we catch up with Patrick about the project, as well as his approach to dressing well, finding your own sense of style and the enduring importance of owning a very nice suit...

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To create the LG SIGNATURE installation, I imagined how a 21st century person would live in the stunning Regency terrace [where Esquire Townhouse takes place], enjoying the classical beauty, yet also surrounding themselves with technology that improves their lives. The unique and stylish structures allow for everything from entertaining, cooking, dining, relaxing and caring for ones' wardrobe.

What I wear is relevant to me, who I am, the way I live my life, the size and shape that I am and the things that I like wearing. Style is one of those things that just takes time.

I'm kind of anti-style rules. I think as a general principle I'm against trying to establish rules for other people to dress by. I'd rather they worked out their own style.

People need to develop their own style. Study hard, look at all the people you think have style and emanate style. We're lucky that we have access to an almost infinite library of stylish men from the last century and beyond to take inspiration from.

You have to set yourself slightly against fashion and work out your thing. Until you go out and push things and make some howling errors, I don't think you find where you're comfortable with your own style.

My style influences are a real amalgam. I've been in thrall to the style of all sorts of different people. You end up being like a big of a magpie, picking bits from the way people dress, their mannerisms and the things they enjoy doing. You assemble all of these bits of character around yourself and end up creating your style.

The LG SIGNATURE lounge at Esquire Townhouse, designed by Patrick Grant

I like people you can identify through their clothing. David Hockney. Nick Wooster in New York is very cool. I love that Jarvis Cocker shops at Oxfam. If you blanked out his face you'd still know it was him from the clothes. With most contemporary celebrities you wouldn't be able to do that.

I have two uniforms that I keep going back to. My smart is a grey flannel suit, a pale blue shirt, a navy blue tie and dark shoes. The other one is a pair of heavy weight E-Tautz field trousers, an old shirt and a pair of Redwin boots. I also seem to live in crew-neck navy blue jumpers for about half the year.

If you like wearing trainers with a suit, then fine. I would never do it. But if you feel comfortable in it and it suits the way you live, then fine. We should all be allowed to do things the way we want to, as long as we choose these things with care, I think everything goes.

A gentleman should always be on time, so presumably he needs a decent wristwatch. I have an old 1970s Rolex. I like a simple watch. I don't like a big chunky watch, I want something discreet. Black leather strap to match my shoes.

A charcoal or a dark grey flannel suit is a timeless investment. It seems to be the archetypical English suit. If you have to have one suit, that should be the one.

I've had thousands of style mistakes. I grew up long before the advent of the digital camera so all of my terrible mistakes all happened safely in the 1980s.

I feel sorry for the next generation of stylists because they don't get the opportunity to learn without being publicly ridiculed. Everyone is taking pictures of everything and slapping them on the internet.

If you indulge in the world of fashion you're almost always going to look back and think "what on earth was I thinking?" but if you adopt simple style you invariably don't look back with quite such horror.

You can visit the LG SIGNATURE installation at the Esquire Townhouse LG Lounge from 12-15 October. It features LG's award-winning 'Wallpaper' television and sleek, stylish reinventions of the washing machine, refrigerator and air purifier as designed by Patrick Grant.