G-Star Launches #tightorwide Campaign

Denim denizen takes to social media to spread the word

Though it seems young, G-Star, the label famous for its raw denim, is almost 30 years old. However, the company’s semi-advanced age doesn’t stop it getting down with the kids, as you can see in its new social media project, #tightorwide.

According to the brand’s recent survey, 58% of men wear their jeans tight, and the rest like them loose. There’s obviously a plethora of styles and cuts in between the two, which is why G-Star’s Spring/Summer 2015 collection spans the whole gamut of denim styles; from skinny to loose, stone wash to indigo, pre-ripped to pristine. In order to capture the collection in all its glory, the Dutch label enlisted the help of model turned photographer extraordinaire Ellen Von Unwerth to shoot the campaign, to which she brought her recognizably grungy aesthetic.

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The jeans, good as they are, are not the only strong point to the Spring/Summer 2015 collection. There’s a sports lux vibe to the rest of the collection. But, unlike previous G-Star seasons, it doesn’t go over the top. There’s a host of fantastic jersey staples, but the real strength lies in the outerwear range, which is awash with great technical bombers, and there’s even a simple but well-cut trench coat.

Back to the denim though, G-Star wants your input, so take to the internet (it won’t be hard, you’re already here) to voice your preference with the hashtag, #tightorwide.

G-star.com

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