As a child, your father’s beach attire may often have been a cause of embarrassment and, even now, you might still feel your dad still has a lesson to learn. Today, as a parent yourself, it can be difficult to know what the cool kids are wearing, meaning ensuring your offspring’s look is up to date is more difficult than ever.
Luckily, Vilebrequin are on hand to settle the matter of father/son beachwear disputes with minimal fuss and a maximum focus on style.
Founded in 1971 in St Tropez in the South of France, Vilebrequin have been perfecting the Riviera look for over two generations, so they’re perfectly placed to outfit your family’s summer getaway, whether it’s your first outing or a longstanding tradition.
Favoured by the likes of Rafael Nadal, Jay-Z and Prince William, as well as gallery owner Larry Gagosian (who enthuses "I stock up on bathing suits at Vilebrequin!"), you’ll be in stylish company this summer with a pair of Moorea shorts for men (£160) in your beach bag with the youngsters’ Jim and Jam range of swimsuits (priced £75–£95) for your son and heir.
Now all you have to worry about are tan lines.
To upgrade your summer, visit vilebrequin.com
To win Vilebrequin beach shorts, enter out competition here.