What to Buy This Week

Swimmers, sweaters and sunnies - the only shopping list you'll need this week. 

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1 | A John Smedley Singular Sweater

No longer just a rumour but a bona-fide trend, unisex dressing is here for the foreseeable future. We’re not saying you need to raid your girlfriend’s wardrobe, and nor should you suggest she wear your suits to work. It’s about shape, or lack thereof, and loose, slouchy silhouettes and fabrics. Cottoning on early, wool specialist John Smedley has created Singular, a capsule collection of unisex merino sweaters and Tees. They’re cut to fit quite slim (for us gents), feature a honeycomb weave finish and come in the house’s two signature colours; silver and midnight.

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From £115. Johnsmedley.com



2 | Go 24:7 Grooming Cream

Finding a hair product that really works can be tricky. Any one of the various garish pots you find in high street chemists can do the job as a stop-gap, but you need something you can rely on day in, day out. Step forward Go 24:7’s Grooming Cream. It’s pliable, good for wet or dry hair, and it won’t crisp up after five minutes. Best of all, it doesn’t lose its grip (or subtle sheen) by the afternoon, making your barnet the least of your daily worries.

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£10.95, Go247men.co.uk



3 | Something form the new Pal Zileri Website

As you’ll have seen in the July issue of Esquire Magazine, Pal Zileri is going through something of a renaissance. Of the back of his first collection, new creative director Mauro Revizza Krieger looks set to revive the fortunes of the iconic Italian house, which has been stuttering a little over previous seasons. In line with the new direction, Pal Zileri has refurbished its website, making the decision to invest in something from the new collection even easier. Our tip? Prep yourself for autumn and pick up one of the big beautiful overcoats before anyone else does.

Palzileri.com 



4 | Bamford Grooming Department

Combining their expertise in machinery design (JCB), impeccable ingredients (Daylesford Organics) and attention to detail (Bamford Watch Department), the Bamford family has just embarked on another potentially industry-conquering venture. Bamford Grooming Department offers a small but shrewdly assembled collection of products, offering men a complete grooming kit. Featuring shampoo, body wash, shaving oil, face wash, a daily moisturizer and even a scented candle, the range is packed with precious scents and sumptuous natural ingredients.

Bamfordgroomingdepartment.com



5 | Brioni Sunglasses

There’s no denying aviators are the best eyewear investment you can ever make. Seasons change, fashion comes and goes but it’s an unchanging law of the universe that men look good in the frame. With that in mind, consider Brioni’s new style, the Gold Edition, which has been launched to mark the Italian house’s 70th anniversary. Numbered, hand-assembled, cut from 18ct white gold and featuring polarized platinum lenses, it’s hard to imagine a niftier pair of aviators on the market.

Brioni.com



6 | M&S Swimwear

If you’re still undecided as to what swim shorts to sport this summer (it’s a real conundrum), then ponder no more, because David Gandy has your back. His new one-design, many-colour collection for the Autograph range is a seriously quick (and reasonably priced) fix for those looking for simple, chic swimmers. Quick drying, cut in a tailored shape and featuring an adjustable button waistband, they’re just the ticket for poolside peacocking. Get them in blue and white dogtooth.

£25, Marksandspencer.com 





7 | Spoke Chinos

Spoke have been quietly building a reputation as the go-to brand for simple, affordable chinos that fit like a dream for a while now. Which isn't to say they're only a choice for the unadventurous. In addition to the usual navy, tan and olive options, this summer's collection includes sky blue (above), reef and ochre (that's 'reddish' and 'orange', by the way) meaning you can mix up your outfits with some bolder colour choices. They do a nice range of cotton shorts, too.

£79, spoke-london.com

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