My nickname in the first shop I worked in was ‘Trampy’, because I wore expensive clothes, but they looked a bit disheveled. I’ve always had the tag of looking a bit unkempt. So my own style has a slight roughness to it.
I remember reading an interview with Dries Van Noten, and it’s always stuck with me. He was asked how he most liked to see his clothes worn, and he said one of his beautiful waistcoats, for example, looked best with a coat from Oxfam. That sums up my style.
Style is about looking comfortable, and when it’s forced, no matter how cool or expensive the garment is, it just looks wack; like a dog’s dinner.
I cycle everyday and I have three kids, so there’s a functionality element to my day-to-day wardrobe. I wear nice jeans, and well-cut T-shirts.
I keep my wardrobe very lean. I have a lock up where I keep a few cherished pieces, but there’s a massive churn – my friends do very well out of it. I want to wear the new fabrics and fits that Folk creates. All my great suits have gone, I’d rather give things away than not have them worn...
... but I had a wonderful sheepskin jacket that I gave to my friend, and when I got it back a year later it looked amazing, so there’s a benefit to being generous.
I don’t think one should have too many things.
The five essentials of a man’s wardrobe include one of our ‘Three Four’ coats, an incredible white shirt, a navy cashmere jumper, really good jeans and a great pair of shoes. That outfit will look very dapper in any situation. But there needs to be a few extra bits that add a little flamboyance too – a beautiful hat, or scarf, for example.
Men should be aware that we don’t all suit the same clothes. If you’re into clothes or you say you are, then it’s quite wise to know what works.
Ever since I’ve been young I’ve been a big fan of a crisp white shirt, it makes a guy look healthy. I blagged an Armani one when I was 16, and it was really baggy, but it looked great.
A great coat looks fucking dynamite.
The overdone pattern shirt is a style mistake I see a lot. I mean the suit shirt with too many stripes, or three buttons on the collar or a fancy cuff. The comedy tie needs to go too.
When it comes to grooming, I get my haircut regularly and I use the cheapest moisturiser you can find, the green Vaseline. But that’s all I do. I’m more about eating the right shit.
One rule for living a stylish life: Don’t care too much.