My Style Rules: JJ Wilson

You may not have heard of Kit & Ace, but it’s huge in North America, and not far off conquering the London retail scene too.

Three new stores (Regent Street, Borough Market and Redchurch Street) were all opened in the past few months, and more will pop up across the city over the course of the next year or so.

The label makes luxury basics and staple pieces from their own ‘technical cashmere’, which is machine washable. The idea is that clothes should be easy and require as little consideration as possible, offering comfort, fit and style in equal measure. By the sounds of it, global domination is just around the corner, so our tip is to get in early.

Founder JJ Wilson offers up his style rules, and a little more insight into the company.

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I’d say my style is ‘designer-casual’, if that’s even a thing. I consistently find myself somewhere between being a minimalist (I like to keep things simple) and being the guy that’s really drawn to fashion.

My go-to daily outfit is a crisp T-shirt, some sort of blazer or jacket (I love outerwear), dress pants and dress sneakers. Never dress shoes. 

I lay clothes out in preparation for the next day. I hate the struggle of not being fully satisfied with what’s on my back.

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The five things every man should have in his wardrobe are: A good pair of leather sneakers - try Church’s, Bally or Common Projects. A man bag (but what I really mean is a backpack). A classic crew neck t-shirt (when you find the one, buy 5 in every color). A black suit that isn’t overly slim but properly tailored, and good gym gear. The options are now endless, so there’s no excuse.

Men should never wear 100% white linen everything. I strongly advise against anything that even remotely resembles a couples vacation advertisement.

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My style hero is a toss-up between JFK and James Dean. I like how they both established clean, classic, and iconic all-American looks.


The Kit & Ace store on Redchurch Street, complete with free-to-use workspace and coffee shop

Eddie Redmayne continues to get all the love, and the guy definitely knows how to dress well, but I’m going to say Ryan Gosling is the best dressed man around today. 

Keep an eye out for trends. Men will always get away with staple pieces, but it’s important to know what to pick each season that will give your wardrobe a boost.

Other than dressing well, every man should have integrity. It’s not really a talent, more of a way of being.

Going into winter I’m most looking forward to wearing chunky wool sweaters, but they can’t look too homemade. The Wings + Horns ones are a staple for me.

I work out every day, so my grooming regime has become quick. Lab Series face wash and moisturizer, and that’s pretty much it. I don’t like hair products so I have no need for gel and I only need to shave once or twice a week – I always keep a little bit of scruff to hide this baby face of mine. I do always wear a scent though. Right now I’m into Aesop’s Marrakech Intense.

My definitive rule for living a stylish life? I think that if you keep it simple and you’re confident, it will always work.

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More Style Rules:
Cathal McAteer
John Varvatos
Thom Browne
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