Watch of the Week: Tag Heuer Connected

Swiss watchmaker first of the big names to join the digital revolution.

Ever since Apple announced its smartwatch (which was always guaranteed to sell), all eyes have been on the horology industry to see what the reaction would be from the biggest names. Would they join in, or shun the revolution? Well, it’s a bit of both really. Some marques have stated that they’ll never make a smartwatch, some suggested they might introduce hybrid pieces (that feature things like smart straps) in the coming years, and others went all in and set to work designing new, exclusive, digitally-minded, cloud-connected timepieces. Tag heuer, one of the best-loved names in watchmaking, did just that, and in turn has created the first luxury smartwatch.

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Tag Heuer has been making mechanical watches for over 150 years, but when it came to creating something with a completely digital interior, they rather wisely decided to enlist the help of the experts, so they got in touch with Intel and Google. With their help, they created the Tag Heuer Connected.

The Intel processor within the 46mm titanium case runs Android Wear, an operating system that supports a vast plethora of apps, so the possibilities are almost endless. You can check email, flight reservations, traffic info, stocks, and you can keep track of your steps, monitor your heart rate, translate foreign languages, and control music on your phone. You can even get turn-by-turn navigation.

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The biggest achievement, though, is that even with all this vast capability, it still looks like a Tag Heuer timepiece. At the moment there are three faces to cycle between, but more will be made available as time goes on. And the vulcanized rubber strap is available in 7 colours. You can also consider the Connected as something of a ‘gateway’ watch. If after the two-year warranty period you want to experience Tag’s true horological prestige, you can trade in your smartwatch (along with £1100) for a unique mechanical Carrera, which has been specially reserved for Connected owners, something no other smartwatch maker can offer. 

Tag Heuer Connected, £1100