There was once a time when a man's grooming regime consisted of a wash, a shave, and little else. Now, there's an ever-expanding universe of products that cover every base, allowing us to look as good as we possibly can.
To illustrate just how good we've got it, Esquire has joined forces with Westfield to present The Grooming Station at Beauty Unbound, a pop-up space filled with products from the likes of Tom Ford, Ermenegildo Zegna, Aveda, Lab Series and more. It's a place to kick back, relax, speak to the experts and get a little inspiration.
We'll be at Shepherd's Bush from 6 – 15 May, and they'll even be a Sipsmith's gin bar so you can sit back and sip something strong along the way.
And don't miss our talk: "The Do's and Don'ts of Men's Grooming", with Esquire
On Saturday 7 May, from 3-3.30pm, you can explore the intersection between the worlds of grooming and style and how the unique relationship has evolved over time. Panellists will include Esquire's Charlie Teasdale(above), Tim Cooper from Oliver Sweeney, Nick Ferguson from LAB SERIES and grooming guru Lee Kynaston.
Tickets include a complimentary drink and grooming gift with every purchase and are available here. Book now to avoid heart-wrenching disappointment.