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1Dior
Dior SHOP
Kim Jones has spoken: neon polo shirts are in.
For the Dior SS24 show, the British designer positioned them under suits, over shirts, with matching cardis and clashing leopard print shorts. Now they're available online and in-store, it's time for the rest of us to take on the styling challenge.
£590; dior.com
2Tyler, the Creator x Louis Vuitton
Louis Vuitton SHOP
Tyler, the Creator has brought his trademark winsome aesthetic to LV via long-time bud, Pharrell Williams.
As expected, he remixes the fashion house's usual best-sellers – the Keepall Bandoulière 50 and the Horizon 55 to name just two – but he also introduces novel bits like this itsy-bitsy golf bag you wear across the body or over the shoulder.
£2,490; louisvuitton.com
3Reiss
Reiss SHOP
It's old-money aesthetic sans extortionate price tag.
£348; reiss.com
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4Levi's
Levi's 5Longines
Chisholm Hunter SHOP
Last year, Longines introduced a GMT version of the Hydroconquest. The watch community was wooed, although they had one piece of feedback: 'give us the option to go bigger'.
And so, it has. Please welcome the Hydroconquest GMT 43mm, the younger, bigger brother of the Hydroconquest GMT 41mm.
£2,800; chisholmhunter.co.uk
6Mother
Mother SHOP
One way to go a little yeehaw this spring without going full-on Sheriff Woody.
£115; motherdenim.com
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7Alpha Industries
Alpha Industries SHOP
Explore Alpha Industries beyond its A-lister-approved bomber jackets and you'll discover a ton of wardrobe heroes, like these tailored wool trousers.
£239; endclothing.com
8Paul and Shark
Paul and Shark SHOP
Not just pretty but practical, too.
You see, that's not just any ol' suede, it's Aqualeather – a water and dust-repellent suede. And that's not just any ol' cotton, it's a super-soft and lightweight cotton-cashmere knit.
£785; paulandshark.com
9Les Benjamins
Farfetch SHOP
We feel like Milena Canonero, go-to costume designer of Wes Anderson, would be just as fond of these Les Benjamins shorts as we are.
Like, tell us these aren't giving Asteroid City.
£474; farfetch.com
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10Ugg
Ugg SHOP
Ugg takes the gardening grandad staple – the khaki, textured good-for-outdoors slipper – and makes it fashion. Cosy, too.
£100; ugg.com
11Maison Mihara Yasuhiro
Farfetch SHOP
Let MMY do the layering for you with this illusion of a t-shirt.
(Yes, it's all attached.)
£563; farfetch.com
12Pas Une Marque
Pas Une Marque SHOP
Not printed, but embossed and distressed. Cool, right?
Three other reasons we're into these Pas Une Marque denim trousers: a) they're built with an elastic waistband b) they're the right kind of baggy, and c) they co-ordinate with this top-notch hoodie.
£422; pasunemarqueparis.com
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13Last week (and beyond)... Gucci
Gucci SHOP
Unlike his predecessor, Sabato de Sarno – current creative director of Gucci – comprehends that it's entirely possible to circumvent kitschness when doing retro glamour.
£2,200; gucci.com
14Bianca Saunders
Browns SHOP
Not a pathway into Tron but a glitchy statement piece from the mind of British trailblazer Bianca Saunders.
£515; brownsfashion.com
15Nili Lotan
Mr Porter SHOP
It's almost been two years since Israeli-American designer Nili Lotan announced an eponymous menswear line, and, IOO, the collections grow stronger with every season. Here's our top pick from the current one: a charcoal zip-up cardi that's ready to be depended on all spring long.
£850; mrporter.com
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16Grenson
Grenson SHOP
A wide band, beige suede loafer fit for all generations, from a British shoemaker that's been trusted by the nation for over a century and a half.
£325; grenson.com
17Canada Goose
Canada Goose SHOP
With the irony of the bourgeoisie's adoption of the blue-collar silhouette aside, there's little to loathe and a lot to love about a well-made, good-for-all-seasons chore jacket – especially those that emerge from Canada Goose.
£675; canadagoose.com
18Casablanca
Mr Porter SHOP
The Euros '24 spell a blockcore summer, so here's a high fashion way to survive it.
£325; mrporter.com
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19Vuori
Vuori SHOP
A friendly reminder that Vuori, the athleticwear brand that actually caters to the wants and needs of fitness buffs, also does some smarter bits.
New in on the Californian label's not-for-the-gym side of its apparel line is this super soft, super light camp collar shirt that's all up for a night out on the town.
£100; vuoriclothing.co.uk
20Omega
Omega SHOP
Despite showing up on the wrist of one Mr Daniel Craig last November, Omega only just recently dropped this white-hot white dial Speedmaster, which you can now get from Beaverbrooks.
£7,600; beaverbrooks.co.uk
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