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The World's Newest, Coolest Menswear You Need (This Week)

Esquire handpicks the clothes we all want right now

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Our edit of the latest must-have clothes and accessories this week.

(While you’re here, why not sign up to our Esquire Shops newsletter? Each week, we’ll be directing you towards some of the best menswear deals happening right now, alongside style advice, trend reports, grooming tips and product recommendations from the most tasteful people we know.)

1

Glass Cypress

coolest menswear 2024
Browns

SHOP

This IS Texas. Specifically, Houston.

It's from Glass Cypress, an eight-year-old label founded by brothers Saber and Samee Ahmed that's just dropped on the London scene via Browns.

Silk and embroidered, it might just have to be our designated snazzy shirt of summer '24.

£555; brownsfashion.com

2

Rado

coolest menswear 2024
Rado

SHOP

Speaking of snazzy bits for the warmer months, how about the True Square Open Heart in – we'd say 'wait for it' or 'drum roll please' but it's probably already caught your eye – turquoise?!

Statement, yes, but this is one for the watch fiends who are looking for something out-there add to their current rotation.

£2,950; rado.com

3

YMC x Cubitts

coolest menswear 2024
YMC

SHOP

The sun teased its big comeback this week, and we all got a little too excited: stripping off, opting for 'iced' over 'hot', making use of that little bit of SPF left over from last year.

But something was missing. A new pair of shades! Luckily, YMC has us covered (our eyes, specifically) with its just-dropped, very hot collab with eyewear experts Cubitts.

£150; youmustcreate.com

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4

Katie Scott x Sunspel

coolest menswear 2024
Sunspel

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Some say the nicest white tees come from Sunspel. We must say: they're definitely up there.

Here, London-based artist Katie Scott shows the Supima cotton wardrobe staple some love via a botanical keepsake.

£110; sunspel.com

5

Cos Atelier

coolest menswear 2024
Cos

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Cos (Atelier SS24) brings new meaning to the term 'shabby chic' with these crinkle trousers that we would definitely recommend styling with the matching shirt.

£225; cos.com

6

Rokh x H&M

coolest menswear 2024
h&m

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H&M's latest collab with a high-fashion label has arrived, which, ICYMI, is with Rokh, a London-based outfit established by Seoul-born designer Rok Hwang.

His vibe? Luxury with a twist. See this leather blazer? It's got functioning buttons running all the way down the back.

£379.99; hm.com

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7

Jamais Vu

coolest menswear 2024
Jamais Vu

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'Coolness is currency', is all the excuse we need to rock outlandish apparel and flex pieces from Canadian-Nigerian jewellery designer Dixon Fasola.

£250; jamaisvu.online

8

Pull & Bear

coolest menswear 2024
Pull and Bear

SHOP

Last year's summer fling (jorts) is back in our DMs, wooing us into a round two. Here we go again.

£29.99; pullandbear.com

9

Bape x Globe Trotter

coolest menswear 2024
Globe Trotter

SHOP

Y2K: go big or stay (at) home.

£2,295; globe-trotter.com

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10

Verdy x Kenzo

coolest menswear 2024
KENZO

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Recognise that sans-serif font? No, it's not from Wonka, but a trademark of Verdy's streetwear label Girls Don't Cry.

Of course, it arises from an official collaboration between the Japanese multi-hyphenate and Nigo's Kenzo – an alliance first unveiled at Paris Fashion Week last summer.

£300; kenzo.com

11

Last week (and beyond)... The North Face

coolest menswear 2024
The North Face

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Gorpcore isn't going anywhere. Which means, yes, you should definitely invest in this new-season candy-coloured, serotonin-boosting TNF jacket to use as a shield against those inevitable April showers.

£315; thenorthface.co.uk

12

Granny Takes A Trip

coolest menswear 2024
Granny Takes A Trip

SHOP

Granny Takes A Trip, the trippy, glam-rock boutique that had sixties and seventies London in a chokehold (it counted the likes of Jimi Hendrix and The Beatles as customers) has been revived for the first time ever. But don't go looking for it on Kings Road; this time round, the store will exclusively do business on granny.london.

Here is our top pick from its first edit – a trucker that nods to the brand's heritage through its use of patten and colour, but also ushers in its new era with its contemporary silhouette and padded construction.

£995; granny.london

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13

Kartik Research (Part of Mr Porter’s 'Made With Craft' Edit)

coolest menswear 2024
Mr Porter

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The seventies print renaissance is also sponsored by Kartik Research (formally Karu Research), the New Dehli-based label that's currently at the forefront of Mr Porter's 'Made With Craft' edit designed to celebrate true artisanal craftsmanship.

£375; mrporter.com

14

Mango designed by Boglioli

coolest menswear 2024
Mango

SHOP

Mango designed by Boglioli Drop One was exclusively blazer-focused.

Mango designed by Boglioli Drop Two is a complete capsule wardrobe, meaning head-to-toe affordable quiet luxury, if you want it.

£119.99; mango.com

15

Zegna

coolest menswear 2024
Zegna

SHOP

From Zegna's sustainable Oasi Lino collection comes this vest crafted from 100% traceable European-grown linen that's so simple and so timeless, but also so singular, and so very right now.

£1,955; zegna.com

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16

P&Co

coolest menswear 2024
P&Co

SHOP

A very profound, edifying film about a young racing star finding fulfilment outside of his career once taught us that life is a highway.

With P&Co's new Route 66-esque collection, you can kit yourself out in all the bits you need to ride it all night long.

£160; pand.co

17

About Blank

coolest menswear 2024
About Blank

SHOP

British guys do preppy knitwear best. Wear it best and make it best.

£145; about---blank.com

18

Oakley

coolest menswear 2024
Oakley

SHOP

With such an abundance of Oakley sunglasses on the market, it's difficult to decide which ones to cop – especially if the only purpose you require them to serve is Fashion Statement.

Hence, we're here to let you know that the brand is currently pushing these very DC super hero specs they call the Latch Panel. Mbappé stars in the campaign.

£174; thehipstore.co.uk

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19

Duke and Dexter

coolest menswear 2024
Duke and Dexter

SHOP

Slipping into something smart just got easier thanks to Duke and Dexter.

£240; dukeanddexter.com

20

Omega x Swatch

coolest menswear 2024
Swatch

SHOP

Mere days after the world (at least, London) went mad for the Snoopy MoonSwatch, Omega and Swatch went, “go on then – have it in black”.

The Swatch Group, our bank account would like a word...

£455; stockx.com

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