If you're going to take running seriously then you need to invest in a pair of proper shoes (and get them customised whilst you're at it).
The LunarGlide+4 is Nike's winter 2012 running shoe, offering lightweight support and a soft, springy ride. Taking elite innovations from track athletics, it's been designed to give maximum ventilation, have a glove-like fit, and prevent excessive rear-foot motion. Plus it's fully Nike+ enabled, so you can do things like check performance stats on your smartphone and share run times on Facebook.
But best of all you can get your kicks customised online at NikeiD, from changing the colour of the swoosh to personalizing the tongue iD lettering. And if you order now they'll arrive just in time for Christmas a present to yourself, of course.
store.nike.com | from £115