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Li-Ning
End Clothing SHOP
As the brand changing the perceptions of a 'made in China' label, local outfit Li-Ning is enormous in its home country, peddling sneaks and sportswear that's slightly abstract, but still wholly wearable.
2020 Ace Low, £155, endclothing.com
Ami
Matches Fashion SHOP
Swollen, but not oversized; futuristic, but still minimalist; very French, but, well, no, just very French – and that's a very good thing for Ami's logo-embroidered sneakers.
Panelled Leather Trainers, £370, matchesfashion.com
Salomon
End Clothing SHOP
Since 1947, Salomon has been stomping all over the French Alps in footwear purpose-built for environments as unforgiving as the French Alps. Now, they've moved into firm trend waters, but still pack all the functionality of proper hiking gear – even if you have no intention of scaling a mountain this winter.
XT Quest Advanced Trainers, £165, endclothing.com
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Gucci
End Clothing SHOP
Gucci likes to showboat. But it also adds substance to the style, with the new-ish Ultrapacers on par with pure technical brands while still being able to show off a little bit.
Ultrapacer Tech Sneakers, £690, endclothing.com
Adidas Originals
Adidas SHOP
You don't really get much more classic than the Continental. As something of a sleeper hit last summer, durable leather construction and an archival Eighties silhouette make it perfect for winter, too.
Continental 80 Shoes, £74.95, adidas.co.uk
Common Projects
Mr Porter SHOP
Touches of suede may seem a tiny bit risky in winter, but a good gassing of Crepe Protect will ensure these Common Projects work well thanks to a winterproof shell upper and big protective soles.
Track Ripstop Sneakers, £380, mrporter.com
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Karhu
End Clothing SHOP
Long nights and wet days: Finland knows a proper winter when it sees one. More so because Karhu, a native outfit, has been making trainers for that very situation, and they look a lot more fun than seeing sunlight for just two hours a day.
Legacy Grey Trainers, £109, endclothing.com
Reebok
Reebok SHOP
Reebok may seem on the second tier of big sprawling sportswear labels, but its just as reliable as Nike or Adidas. The Workout Plus has been serving men, women and suspiciously enthusiastic aerobics instructors for decades, and its chunky white leather construction means it's just as reliable in winter, too.
Workout Plus, £69.95, reebok.co.uk
Nike
Nike SHOP
The Air Max Plus is built for comfort with signature cushioning and stability below. Though with waterproofed accents throughout, it a sound sneaker that'll let you bounce through puddles and post-Christmas flatness with ease.
Air Max Plus, £139.95, nike.com
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Puma
End Clothing SHOP
Unlike many collabs, Puma's crossover with The Hundreds doesn't tire. On the contrary, it gets brighter and bigger and better each turn, and the RS-2K HF is testament to a very happy marriage indeed.
RS-2K HF Trainers, £99, endclothing.com
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