We must admit, we're pretty impressed with Converse. Plenty of brands have jumped on the multiplatform bandwagon of late, but there are few who have done it with the same creative integrity as the sneaker company.
Music is the brand's current passion. We recently covered Kid Cudi's brilliant track, which was released in collaboration with Converse a few months back (see more here), and now it's the turn of British synth sleuths, Hot Chip.
Converse facilitated a collaboration between Alexis Taylor and Joe Goddard of of the band, and Bernard Sumner (of Bad Lieutenant, New Order and Joy Division). The result came in the form of the masterful "Didn't know what love was", released earlier this month.
Now, for the first time, Converse have unveiled an exclusive short film outlining how the collaboration came about, and how the two (wonderfully geeky) figureheads of Hot Chip found working with Sumner, a true electro deity. Keep your ears out for Converse's second track, which will feature the talents of Graham Coxon, Paloma Faith and Bill Rider Jones, formerly of the Coral - to be released next January.