Jimmy Choo’s new flagship men’s store has opened on London's Dover Street. Resplendent in black marble, leather, velvet and with a tangible Sixties feel, it’s the perfect environment for the men’s range.
Citing Andy Warhol, Francesco Clemente and Jean-Michel Basquiat as muses, Sandra Choi, creative director of Jimmy Choo, says of A/W’13 men’s footwear: “We were channeling an early Eighties dandyism with influences from preppy to military to street style.”
Such inspiration is certainly evident in the range, which includes surreal, scorpion-adorned slippers, neon-painted loafers and suede boots. Something for everyone, then.
The dedicated store is an impressive statement of intent froma brand which, up until two seasons ago, mainly produced strappy stilettos.