Adidas Goes For Gold - And Silver - With Its New Olympic Ultraboost

Poor, forgotten Bronze

With the Rio Olympics but a few months away, official sponsors Adidas are ramping up the hype, unveiling a pair of gold and silver medal-themed Ultraboost running shoes.

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One of their most popular designs in recent years, the Ultraboost has helped close the gap on Portland behemoths Nike, offering top-end athletic performance with looks to match. 

So far Adidas are keeping their cards close to their chest regarding the release of the "Olympic Medals" pack, but keep an eye on their Instagram for more news in the coming weeks. 

Maybe they'll show some respect to bronze? No one remembers 3rd place, it seems.

What do you think?

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