Last month we launched a public poll to name Britain's worst style crime, and after seven knock out rounds and over two thousand votes cast, the results are in.
Men of Britain: we need to sort out our shoes.
Cheap, square-toed or winklepicker monstrosities masquerading as 'smart footwear' comfortably beat deep v-neck t-shirts, flip-flops, red trousers, pleather jackets, hoodies and scraggly jeans as your number one menswear bugbear.
An area of deep concern we raised in 2015 and 2013, the epidemic of cheap, brown slip-ons – often with elasticated straps – appears to be getting worse, not better. As one of the best-dressed nations on earth with fashion brands and icons admired the world over, this is an unseemly blight on our reputation.
The result reminds us of two crucial truths when it comes to footwear.
Number one: it is the first thing anyone – particularly women – notices about your outfit.
Two: no matter what else you are wearing, a bad pair of shoes means you are poorly dressed. There is no hiding what's on the end of your feet.
What could be more important to get right?
Thankfully, the solution is as simple as it is achievable.
Quality brogues, derbies, desert boots or Chelsea boots are available at entry-level prices in just about any menswear shop on the high street (beyond that, of course, the luxury options are endless). Now that it's summer, a pair of clean, simple white trainers can do the job just as well if you're aiming for smart casual - or even if you're rocking a suit.
The point is it is no longer just us in the fashion world but the people who have spoken. Time was, British men both rich and poor understood the importance of wearing the best quality shoes they could afford and then looking after them properly.
Somewhere along the line this simple gesture of pride has been replaced by lazily sliding out feet into shoddy imitations, unsightly seamed slippers that both infantilise and shame us.
There comes a time - and that time is surely now - for men to take a stand as one and say: enough is enough.
Preferably in a nice pair of oxfords.