We've got our eye on Swatch's new 'Big Classic' range: a simple and sharp series of seven watches with 41mm diameter heads and a timeless feel.
Our favourite right now is the APPIA. Complete with a polished stainless steel face finished with black Arabic numerals, and a russet brown leather strap with embossed crocodile detailing, it's a simple style that will work as well in the office as it does at the weekend.
And, at less than £100, it's an instant wardrobe improver that fits any outfit.
Swatch is an official partner of London Collections: Men