You like watches, we like watches, everybody likes watches, which is why they’re important to consider if you’re styling a fashion show. You don’t change your watch everyday (alright, maybe you do, Scott Disick) so it should act as much as a representation of your everyday style as it does a piece of useful equipment. And as a designer, if you haven’t considered what your customers will wear your clothes with, away from the catwalk, you’ve not done your job properly. Dutch/ English design duo, Baartmans and Siegel know this too, and asked Californian horologists, Nixon, to supply them with watches that would compliment their S/S 15 collection.
Baartmans and Siegel have sited ‘hyper-controlled action environments’ as an inspiration for their latest collection. They’re talking about sports teams, military platoons, places where lots of things are happening at once to produce a collective end goal. And, if you think about it, that’s not unlike the inner workings of a watch. Spooky. The collection is sporty, and feels like brilliant, grown up casualwear, which should in turn give you an idea of the sort of watches Nixon supplied — sporty, durable and cleverly designed.
You can watch a video of the Baartmans and Siegel presentation, styled by our Fashion Director, Catherine Hayward, above. You’ll also hear from the designers themselves, talking us through the collection, its themes and the accompanying accessories.
Give us your thoughts on the video below