The new promo video from Tudor features a man fending for himself in the wilds of Alaska. He rides a husky sleigh, lights his way with distress flares and stares down wolves.
Basically, more or less the same as our commute to work in the mornings, although our timepieces aren’t always quite so elegant.
There’s certainly something a bit Jack London about the new Heritage Ranger model, the latest offering from Geneva-based watch manufacturers Tudor Heritage, the affordable Rolex off-shoot that has been going strong for 88 years since its inception in 1926.
Created with the spirit of the pioneering far north explorers in mind, the emphasis is on stripped back, minimal design, free of ceramic bezels and sapphire cases. What you do get is a 41mm steel case with a satin finish and a simple, functional display free of over-complications. Only a minimal flourish of the domed Rose logo in matt black marks this as a luxury timepiece.
Inside, the watch remains old-school but efficient with a self winding calibre 2824 mechanism and up to 38 hours of reserve power. It’s also, of course, waterproof up to 150m (perfect for catching those Arctic salmon).
Aesthetically too, the Ranger is everything you’ve hoped for from a classic watch bearing the Rolex DNA. There are four strap choices, including a military-esque bund strap, calf leather, steel and camouflage-style fabric, all of which pay heritage to the 1960s models to create a timeless, reliable piece that won’t look out of place on your wrist whether you’re braving the wild or the District Line.
£1,940 on leather. £2,010 on bracelet. tudorwatch.com
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