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Casio-GW-4000D

To demonstrate the all-round dependability and indestructibility of its new G-Shock GW4000D Aviator, Casio got the RAF ski team involved.

As the video suggests, this watch is built to operate under the most extreme conditions and situations - it not only stands up to a reassuring 12 Gs of force (you never know), but is also solar-powered, shock resistant and comes with more functions than an ambassador's social diary, including world time, a 1/100th second stopwatch and a beeper alarm - handy for reminding yourself when the last ski lift leaves.

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Available at selected stores

 

 

Words by Sam Haysom