To demonstrate the all-round dependability and indestructibility of its new G-Shock GW4000D Aviator, Casio got the RAF ski team involved.

As the video suggests, this watch is built to operate under the most extreme conditions and situations - it not only stands up to a reassuring 12 Gs of force (you never know), but is also solar-powered, shock resistant and comes with more functions than an ambassador's social diary, including world time, a 1/100th second stopwatch and a beeper alarm - handy for reminding yourself when the last ski lift leaves.

Available at selected stores

Words by Sam Haysom