Ralph Lauren’s New Bugatti-Inspired Timepiece

The 1938 Bugatti 57SC Atlantic Coupe, now available for your wrist with the Automotive Skeleton Watch

If you’ve always been a fan of Bugattis, but wished you could channel their style on your wrist, the new hand-made Ralph Lauren Automotive Skeleton model is for you.

Brought about due to Ralph Lauren’s luxury car obsession, the new model (unveiled at last week's Geneva's SIHH watch convention) takes inspiration from one of the rarest cars of all time, Lauren’s 1938 Bugatti 57SC Atlantic Coupe, the watch features Amboyna burl wood (a classic material used in high-end instrument panels) encircling the face.

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The plate and bridges are finished in black, while the strap is black leather, while the black oxidised hands are coated with a super-luminova finish (because everyone knows sports cars - and watches - look better in black).

Further inspiration comes in the open rear of the watch, which allows the wearer to observe the hand-wound moving parts beneath (the watch has a 45 hour energy reserve), just like lifting up the hood on a classic car.

Rumoured for release later this year, you'll be relieved to hear that the watch will come in at a fraction of the 1938 Bugatti 57SC Atlantic Coupe's $40m price tag.

$35,000, ralphlauren.com.


Worth shelling out for?


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