Thousands of Esquire readers cast their vote in our Big Watch Survey to determine the most desirable watch brand in the world.

The winner, with more than six thousands votes, was Rolex, proving that the appeal of the legendary Geneva brand is stronger than ever after nearly 100 years in business.

British brand Christopher Ward made an appearance at number 35, while fashion watch brand Michael Kors rounded off the list at 50. 

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The full list went as follows: 

  1. Rolex (6408)
  2. Patek Philippe (6072)
  1. Omega (5406)
  2. Breitling (5149)
  3. IWC (5128)
  4. TAG Heuer (4053)
  5. Audemars Piguet (4034)
  6. Jaeger-LeCoultre (3832)
  7. Hublot (3609)
  8. Cartier (3510)
  9. Panerai (3096)
  10. Montblanc (2758)
  11. A. Lange & Sohne (2741)
  12. Bell & Ross (2483)
  13. Longines (2318)
  14. Bremont (2203)
  15. Zenith (2134)
  16. Tudor (1976)
  17. Breguet (1891)
  18. Vacheron Constantin (1886)
  19. Baume et Mercier (1833)
  20. Blancpain (1659)
  21. Bvlgari (1648)
  22. Tissot (1593)
  23. Hermes (1498)
  24. Richard Mille (1472)
  25. Chopard (1398)
  26. Hamilton (1394)
  27. Raymond Weil (1355)
  28. Oris (1329)
  29. Piaget (1328)
  30. Girard-Perregaux (1316)
  31. Frederique Constant (1176)
  32. Ball (1126)
  33. Christopher Ward (1114)
  34. Nomos Glashutte (1111)
  35. Maurice Lacroix (1104)
  36. Rado (999)
  37. Gucci (977)
  38. Chanel (961)
  39. Bulova (924)
  40. Victorinox (922)
  41. Junghans (892)
  42. TW Steel (845)
  43. Armani (835)
  44. Citizen (826)
  45. Ralph Lauren (821)
  46. Seiko (819)
  47. Mondaine (815)
  48. Michael Kors (807
Headshot of Finlay Renwick
Finlay Renwick
Deputy Style Editor
Mother, blogger, vegan, model, liar