Put down that new sweater because some-time rapper, some time designer of questionable trainers Kanye West has just blown your Christmas presents out of the water.

Opting for opulence rather than, say, a cute scarf, Kanye bought his wife, Kim Kardashian, stocks in Netflix, Amazon, Apple, Disney and adidas for the big day.

Naturally, Kim K Instagrammed the lot (no need to check, take our word for it). And if the Insta Story is to be believed the Disney stock alone is valued at around $100,000, and the adidas at $168,533.

Which sort of puts that tenner from your gran into perspective, doesn't it? Still, at least you got those Quality Street, hey?