Amazon boss Jeff Bezos has finally barged his way into the lucrative Premier League TV market, according to the Telegraph.
It was revealed in January that Amazon had been holding talks with the Premier League, who hoped to spark a bidding war between the online marketplace, BT and Sky.
They didn’t get their wish. BT and Sky once again chose the main package for the 2019-22 seasons, and Amazon picked up one of two packages that went unsold in February’s auction at a discounted price.
The Premier League sold 160 matches to Sky and BY for £4.464 billion, which is down from the £5.14 billion they paid for the previous contract.
Premier League bosses aren’t too worried about the deal plateauing, though, as online goal clip and re-broadcasting rights will bring the fee up.
Fans will no doubt be unhappy to learn that they now have to buy three subscriptions to watch as many Premier League clashes as possible. Still, better than remortgaging your house for an Arsenal ticket.
