Off-White honcho and nice T-shirt wearer Virgil Abloh has another collab on the way, and it’s his biggest yet.
The cult street label is teaming with Sunglass Hut to launch a unisex capsule collection.
“I’ve always thought of sunglasses as an important accessory in a fashion context. It’s a small object that can give you the nuances of a brand’s opinion on design,” Abloh said of the deal.
The Off-White Creative Director has famously collaborated with Nike and Jimmy Choo, but his deal with Sunglass Hut will be his most far-reaching.
“Sunglass Hut and Luxottica offer Off-White exposure to a wide audience that might not know about the brand,” he explained.
“The shapes are all unisex, but I wanted to play with the ladylike emotion of the runway show muse. It gave the concept for the eyewear a firm foundation, allowing the looks to be elevated by their different sunglasses pairing.”
“For me I was looking to incorporate classic shapes from the past with a youthful modern elegance. All lenses are flat, which gives each style the same edge.”
The collaboration made its debut at Off-White’s recent runway show in Paris, and will be available online and in-store, as well as at Selfridges, from 20 March. Each style will be priced at around £130.
Check out the campaign pictures, shot by Francesco Nazardo, below (shot at night, because fashion):
