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topshot models present creations for the louis vuitton menswear ready to wear fall winter 20242025 collection as part of the paris fashion week, in paris on january 16, 2024 photo by alain jocard afp photo by alain jocardafp via getty images
ALAIN JOCARD

13 (Quite Interesting) Things We Learned From the A/W 2024 Menswear Shows

Grab your Stetson

By Johnny Davis

Colourful hats. Black and white suits. Cowboys. Princess Anne. Jeff Bezos.

Fashion is the definition of everything, everywhere all at once and as the year kicked off with the menswear shows in Milan and Paris – the autumn/winter 2024/5 season, ie: the clothes that will start to appear in the shops around August – it was possible to make the case for almost any trend you’d care to imagine.

Big trousers here. No trousers there.

Finding common themes can be a fool’s errand, but if style commentators sometimes get it wrong (not us, you understand), it is at least in our job descriptions to try and convey quite what went down on the catwalks of Europe.

In no particular order, then, here’s what we saw.

1

The glitterati are coming

milan, italy january 13 a model walks the runway at the emporio armani fashion show during the milan menswear fallwinter 2024 2025 on january 13, 2024 in milan, italy photo by estropgetty images
Estrop

Following hot on the kitten-heels of Timothée Chalamet and his glitzy, shimmery black jacket at the recent Golden Globes, the catwalks were a-twinkle with glitter and sequins. At Gucci there were vest tops and denim festooned with crystals, as per newly-appointed designer Sabato De Sarno's ambition to convey “a party at the first light of day... a story of music, nights out, sweat, dancing and singing”. There were monochromatic lamé-style polo shirts worn under vests at Fendi and tuxedos that shone like diamonds at Dolce & Gabbana. Meanwhile Giorgio Armani closed his (extensive!) Emporio Armani presentation with overcoats, bomber jackets and jumpers all shimmering with silver beads.

2

There were lots of hats

milan, italy january 14 a model walks the runway during the prada ready to wear fallwinter 2024 2025 fashion show as part of the milan men fashion week on january 14, 2024 in milan, italy photo by victor virgilegamma rapho via getty images
Victor Virgile

Has there ever been a wider/odder selection of hats going down the men’s catwalks? Knitted swimming cap-styles in bright Skittles-colours, plus yellow balaclavas at Prada. Sailors’ hats at Emporio Armani. Leather caps at Giorgio Armani. Stetsons at Louis Vuitton. Leather bucket hats and woolly deerstalker-styles at Fendi. It’s no secret accessories are what sells for brands – are hats the new bags?

3

The most elegant woman in the world is….

milan, italy january 13 a model walks the runway at the fendi fashion show during the milan menswear fallwinter 2024 2025 on january 13, 2024 in milan, italy photo by alessandro levatigetty images
Alessandro Levati

If we said the words ‘stylish royal’, who'd comes to mind? Lady Di? King Charles III? Um, Harry? We’d give strong odds one name that wouldn't would be Anne, Princess Royal. Charles’ sister and the 17th in line to the throne has a personal style noted, if at all, for headscarves and a fondness for wearing full military regalia. Once upon a time the media liked to depict her as ‘aloof’, ‘haughty’ and ‘her royal rudeness’ – until it got fed up and turned its attention to other royals. One person who definitely is on board with Anne’s style is Silvia Venturini Fendi – grande dame of the storied Italian house. For A/W 2024 Signora Fendi designed a collection that included twinsets, heritage fabric coats, waxed jackets and sturdy winter skirts – this is still menswear, we promise – inspired by HRH herself. “I fell in love with the style of Princess Anne who, to my mind, is the most elegant woman in the world,” Fendi commented, backstage at the Milan show. “When I saw the Coronation last year with Princess Anne in her uniform, I thought she looked beautiful. So I said ‘let’s be inspired for a men’s collection’.”

So now you know.

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4

No trousers? No problem

milan, italy january 14 a model walks the runway at the jw anderson fashion show during the milan menswear fallwinter 2024 2025 on january 14, 2024 in milan, italy photo by justin shingetty images
Justin Shin

You can go back as far as 1980s Jean Paul Gaultier for evidence of designers making the case for skirts for men. Every season it comes around, and every season broadsheet newspapers make a case that yes, this is the year they will finally catch on IRL. (To be fair, Thom Browne makes a pretty strong case for it.) Well, forget all that. This season JW Anderson proposed a lower-half comprised of sheer black tights – that's it. Worn under jumpers, jewel-coloured dinner jackets or simply with a pair of tight black briefs. Fendi was a bit more modest – sending drop-crotch shorts that looked like skirts, and ankle-length pleated numbers swishing down the catwalk.

5

Jeff Bezos flew in

a group of people sitting together
Johnny Davis

Michael Fassbender on the front row at Zegna. Idris Elba at Gucci. James McAvoy at Prada. Impressive A-list gets, as no one could deny. But for sheer WTAF-factor, it was hard to beat the sight of Jeff Bezos sat front-and-centre at Dolce & Gabbana. Was the world’s third-richest man in the market for trading his leather jacket and aviators in for a white poplin smoking shirt, or a buttonless blazer accessorised with a froufrou bow? Was The Everything Store about to add an Italian fashion giant to its basket? Or was JB there because his finacée Lauren Sánchez’s 22-year-old model son and (checks notes) 'Gen Z heartthrob’, Nikko Gonzalez, was walking on the D&G catwalk? Yeah, it was the latter. We can’t tell you why Elon Musk’s mum was on the guestlist at Louis Vuitton, however. But she was.

6

Boots went big

diagram
LOUIS VUITTON

Clumpy leather Wellington-style boots worn with thick socks at Fendi. Hybrid lace-up styles at Tod’s. Pharrell’s Louis Vuitton x Timberland collab, destined to be the hypebeast shoe of the season – ‘A classic industrial boot… proposed in wheat-coloured or black waterproof nubuck lightly debossed with the Maison’s monogram’, according to a LV press release.

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7

Water was a well of inspiration

italian designer giorgio armani at emporio armani fashion show during milan fashion week mens collection fw 2024 milan italy, january 13th, 2024 photo by matteo rossettiarchivio matteo rossettimondadori portfolio via getty images
Mondadori Portfolio

Prada’s collection took place on a raised glass floor with what appeared to be a shallow field planted underneath it. Autumn leaves and twigs lay about, and a river gently trickled past. Fendi included fisherman’s coats and waxed field jackets in a collection one commentator described as ‘a hyper-luxurious edition of Field & Stream magazine’. Meanwhile, Emporio Armani’s catwalk was literally overshadowed by a purpose-built lighthouse, as singer Loredana Bertè’s haunting tune ‘Il Mare D’inverno (Winter Sea)’ – a song about the feeling of loneliness and isolation bought on by being on a beach during winter, where the only company is waves crashing on the shore – opened and closed the show.

8

Cowboys are cool

paris, france january 16 editorial use only for non editorial use please seek approval from fashion house a model walks the runway during the louis vuitton menswear fallwinter 2024 2025 show as part of paris fashion week on january 16, 2024 in paris, france photo by marc piaseckiwireimage
Marc Piasecki

At Louis Vuitton Pharrell took inspiration from his home state of Virginia to present a cowboy and rodeo-inspired collection, complete with stetsons, shirts embroidered with lassos and fringed coats. “One of the things that I'm supposed to do is to take the house [Louis Vuitton] to places and tell stories and give a platform to the different destinations that we go to, and how they inspire us not to take anything or appropriate,” he said. “That's not what we are here to do. We are here to appreciate where we go and what we learn, and come back and share those stories in the way that we do when I express myself through the clothes and the show.”

9

Even Prada's bathrooms are photogenic

a bathroom with a sink and a mirror
Johnny Davis

As well as its exceptionally nice clothes and its extraordinarily fancy Fandazione Prada institution dedicated to contemporary art and culture – a handy place to hold a fashion show, as it turns out – Prada's Fandazione is also equipped with some very social-media friendly bathrooms. Which explains the line of fashion editors who felt compelled to whip out their iPhone 15 Pro Maxs and get them on record. Also guilty. #content

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10

Big clothes for cold months? Makes sense

milan, italy january 13 a model walks the runway at the fendi fashion show during the milan menswear fallwinter 2024 2025 on january 13, 2024 in milan, italy photo by alessandro levatigetty images
Alessandro Levati

In January 2024 we're in the midst of an outsized sloppy jacket trend – look, they're not supposed to fit – and it's a look that seems set to continue through the year. Outsized trench coats and slouchy shirts prevailed at the A/W shows, while top of Esquire’s winter wish list is Fendi’s peerless parade of wale corduroy trousers. Cosy.

11

The slopes have never been more stylish

a man wearing a hat and holding a box in front of a crowd
Johnny Davis

It was the winter collections, after all. But labels – notably Brunello Cucinelli and Emporio Armani – continued to make strong showings for their winter sports lines. The latter sent snowboards down the catwalk, the former built on its Mountain Series of padded trousers, ski goggles, neck warmers and lust-worthy lined mountain parkas.

12

The guests stepped up

a person's legs and feet
Johnny Davis

For fashion show attendees the issue of what to wear can be a fraught one. (Yes, we know: nightmare.) What to do? Show brand loyalty by turning up head-to-toe in a complete look? Or affect a certain nonchalance and steer well away, as if cleansing the palate to fully concentrate on the season’s newness? It tends to depend on the brand. Prada, for example, inspired a high level of showy devotion – those sharply-collared shirts from last season, particularly. But perhaps no brand invited dress-up loyalty more than JW Anderson, at whose show anchor logo-print joggers, popcorn tote bags and jazzy long-sleeved mesh tops were in abundance. Bonus points for the people who wore their frog loafers when it was flipping freezing outside.

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13

Black will never not be Fashion

milan, italy january 13 models walk the runway at the dolce gabbana fashion show during the milan menswear fallwinter 2024 2025 on january 13, 2024 in milan, italy photo by stefania dalessandrowireimage
Stefania D'Alessandro

The thick card invites to Dolce & Gabbana were black, with the word ‘SLEEK’ spot-varnished in black across the front. This turned out to be shorthand for an (almost) entirely black collection – comprised largely of sexy black formalwear. Black suits, black coats, black tuxedos, black cropped jackets and black opera coats. Monochromatic fans were similarly catered for at Gucci (lots of all-brown) and Giorgio Armani (all grey).

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