Black Friday is just around the corner – on Friday 24 November, to be exact – so anyone with a penchant for menswear won’t want to miss out on the discounts at END. From reduced designer clothing to the marketplace’s impressive range of sneakers, it’s the best time of year to restock your wardrobe for a fraction of the price.
This year, END Clothing has dropped its Black Friday deals a few days early, so get shopping now if you want to get a head start – and avoid the inevitable panic come Friday, when all of the best pieces start to sell out. The retailer is offering a blanket 20 per cent off everything full price, including the likes of Casablanca, Our Legacy and even Jil Sander.
If Black Friday conjures up images of people fighting over supermarket TVs, think again. Since travelling across the pond from the US a few years back, the sales day has exploded, and now even luxury brands are getting involved. Having overtaken Boxing Day as the biggest retail event of the year, Black Friday is the best time to stock up on wardrobe essentials, and is perfectly timed if you plan to kit yourself out ahead of the festive season.
Back in the day, true Black Friday commitment was camping out from 7am on Oxford Street, but there's a smarter solution to Black Friday style shopping. The discounts are all the same online, which means you can bag them from the comfort of your sofa. It's more convenient, obviously, but also easier to find the styles and sizes you actually want. No more passive-aggressively stock-piling in store.
Of course, at-home Black Friday browsing is not quite as relaxing as we've made it sound: you will need to come prepared. Buzzy items sell out fast, so remain laser focused and don't let glittery new-ins distract you from those essential items. Get your head around it now, so you're less overwhelmed once push comes to shove, with our helpful guide to navigating the Black Friday 2023 sales like a pro.
Esquire's top picks from END Clothing:
This year, the trend on everyone’s lips is quiet luxury, so the items on our most-wanted list are elevated staples. We're planning on using the sales period to stock up on essentials like denim, forever outerwear and winter knits, so here are some bits we’re manifesting will be included in the price cuts.
What to buy in the END Black Friday sale?
END is streetwear central – a go-to for sneakerheads willing to queue for new drops – but if you're a classic man at heart, don't dismiss the retailer just yet. The buy is diverse: step into its Soho store and you'll find Dries van Noten coats hanging alongside graphic Off-White tracksuits, or Balenciaga hoodies next to AMI’s range of elevated essentials.
Price points vary too, with the likes of MKI, Norse Projects, and all your staple sports labels serving up affordable options. Then, of course, there are the bridge brands – diffusions from Martine Rose and Margaret Howell, as well as the little sister to Samuel Ross' A Cold Wall: Polythene Optics.
What we're trying to say is, there's something for everyone at END. And if you feel like tapping into different sides of your style, the 24th is a good time to experiment. Standard delivery is free on orders over £150, and you can always return unwanted items later on.
What to expect from END's Black Friday sale:
In 2023, like so many years before, END has dropped a blanket discount of 20 per cent off everything on the site. These are the best kind of deals, if you ask us, because there's a chance to get new-season items at their cheapest.
The brand is a big fan of full-price promos, but it also has a decent clearance sale available pretty much all year round. On Black Friday, it's even better thanks to the extra discount – so if the new-season reductions aren't quite doing it for you, you're bound to find bargains at up to 60 per cent off there. Be warned: you need to be prepared to get down and dirty with a hefty scroll through countless sale pages.
When is END's Black Friday 2023 sale?
Determined by Thanksgiving dates in the US, Black Friday always falls on the fourth weekend of November which, this year, is the 24th. Unlike flash tech deals, fashion sales are likely to last longer than one day, probably through the weekend and until midnight on Cyber Monday. This year, END launched its public sale from the Monday onwards.
