Just over 18 years on from the opening of END’s first boutique shop in Newcastle, the luxury menswear retailer is embarking on its most ambitious project to date: END Milano, a sixth brick-and-mortar space, and the first to be positioned outside the UK.
Like the stores found in Newcastle, London, Manchester, and Glasgow, founders Christiaan Ashworth and John Douglas Parker aim to provide an immersive experience at the Italian location that deepens community connection, celebrates world-renowned labels and spotlights emerging talent. Aptly, the space follows a similar design language to the other flasships, heavily depending on marble, maple and metallic finishings to set the vibe, and introducing Portofino timber to localise the feel.
The menswear is located on the ground floor and basement, where shoppers can also find the dedicated sneaker zone, and an extensive variety of grooming and lifestyle goodies, from homeware pick-ups to skincare products to fragrances. The top floor is dedicated to womenswear, but is worth a visit from all customers since it boasts a magnificent view of the Duomo di Milano.
“Creating inspiring retail concepts is a key element of our strategy at END. and I’m so pleased with how well this project has come together in Milan,” says END CEO Parker Gundersen. "It’s a beautiful space located right in the heart of the city and we feel proud and privileged to have a space like this to welcome our existing community, as well as new customers getting to know END. for the first time.”
END Milano is located at Via dei Mercanti, 20121, and is open between 10 am-8 pm seven days a week.
