What does the word “home” mean to you? Maybe it’s the comfort of a hug or those slippers that are always stowed in the same place. A jacket that’s hung on the same hook each day, or wi-fi that syncs up the moment you enter the house. Or perhaps it’s just a familiar smell — one you’d recognise anywhere, no matter how much time has passed or how far away you are.
Simply put, home is a warm feeling that makes us happy — like that much-loved hand-me-down jumper that used to be odd and oversized but has now settled into our own shape and features in all our happiest memories.
Clothes that make it through life stages with us need to be made from the best fabric, using skilled craftsmanship — just like the pieces in Italian brand Loro Piana’s Holiday collection: a range of soft, cosy garments, made using materials designed to last.
The epitome of luxury, the collection’s hero pieces are all made of warm and natural materials, such as shearling and cashmere. The colour palette — ranging from creamy marzipans and cappuccinos to snowy whites and icy baby blues — evokes memories of alpine adventures and a fresh, mountainous lifestyle. Including both knitwear and outerwear, the range is designed to be worn either individually or as a whole outfit.
It’s no coincidence that when we feel at peace, we often say, “I feel at home”. This is exactly the feeling Loro Piana sets out to create with this collection, starting with its cult item: the cashmere and shearling sweater, designed to be worn with the white cotton denim trousers from the same line for a stylish, casual look. Ice wool jackets, cashmere windbreakers, knitted bomber jackets and structured roll-necks make up the rest of the collection, creating a set of outfits as perfect against the spectacular backdrop of the Alps as they are back home in the UK.
Each piece in the range reflects Loro Piana’s Italian craftsmanship, both in terms of style and the attention to detail that runs through the collection.
The array of enveloping textures and patterns in the range, as well as the natural materials — from simple cashmere with silk inserts to the more sophisticated coarsehair, baby cashmere, CashFur, and shearling — comes from Loro Piana’s passion for the outdoors. Co-existing in harmony with nature is important to this brand, along with enjoying an active lifestyle, and it’s this ethos that’s reflected in its everyday style.
Discover the Holiday collection by Loro Piana today
Snow Wonder Beanie Hat
Snow Wander Quilted Boots
Photoshoot location: House Aqua Bad Cortina in San Vigilio di Marebbe, Italy
