Leonardo DiCaprio is a real earth-savin' man. Global warming? He's fighting it. Oceans? He'll save them. Planet-friendly sneakers made from renewable stuff like wool and eucalyptus? He'll get in on that. And he'll do so proudly, just as he announced this morning. DiCaprio invested in Allbirds, the ever-popular eco-conscious sneaker that's as beloved for its awareness as it is for its comfortable, minimal look and feel. It's a good call on both ends of the partnership.
His official statement:
First, we have to acknowledge our wonderment that this is even happening. Leo—you know, the guy who wears undershirts as regular shirts and still (still!) wears cargo shorts in public—invested in a fashion company. But it makes sense here. Because like Leo, Allbirds is kind of anti-fashion fashion. The folks involved aren't trying to create an exclusive, untouchable brand; they're trying to save the planet. And Leo isn't exactly fooling anyone into thinking he's a real Fashion Guy at heart. He just wants to put his money to good use. Can't fault the guy for that.
But this partnership is really good because Leo is exactly the kind of guy who would wear Allbirds. They're reasonably priced. They're comfortable. They're chill and bro-approved. Match made in heaven!
For Allbirds, Leo offers a level up in fame that only come from Leo. And for us? Well, with an investor like Leo, there's sure to be a spike in innovation from a brand that's finding ways to create shoes out of some truly offbeat materials. We're excited to see what's next.
