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Every 2023/24 Premier League Home Kit, Ranked
The season is mercifully upon us and so are the new strips. Let's take a look
If you're Extremely Online like us, you're probably exposed to your team's new kits long before they're officially revealed by the club. They're leaked on Reddit, Twitter and Instagram, shared over WhatsApp, torn apart and praised before Premier League clubs even have a chance to mention the "revolutionary new sweat-wicking technology" – which, considering you've been wearing the same moth-eaten retro kit to five-a-side for years now, is not of great importance anyway. You just care about how it looks.
And so do we, which is why we've ranked all the new Premier League 2023/24 kits. Take a look below.
Luton Town
First of all, welcome to the Premier League, Luton Town. It’s lovely to have you, although perhaps we could have a quick word about the dress code? You’ve come wearing what is clearly a shirt destined for the Football League. League One at best. We know you haven’t been in the first division for a while, but there are some unspoken rules here. Shirts have to look like the sartorial equivalent of a tech fintech start-up logo, you know? Clean lines, soft colours etc. Maybe a slogan like ‘Forever. Passion. Together’ stitched into the label. Love the combo of navy, white and orange, but could do better.
Chelsea
A kit, like many listed below, dedicated to Nineties glory, and the notable detail of Chelsea’s new home shirt is the absence of a sponsor. There are various reasons, apparently, but in terms of aesthetics, it just looks odd, because shirts have featured sponsors for almost half a century. The negative space is… unnerving. And very blue. Maybe the (distractingly shiny) crest could be bigger? Or you could do a Barca and stick a charity logo in there? What we’ve ended up with is a perfectly passable blue kit, which won’t set the world on fire, but looks nice with a chain, tucked into jeans.
West Ham
Those are supposed to be bubbles, by the way – not coffee rings. And while we've been waiting for a polka-dotted kit to arrive in the Premier League ever since Recreativo sparked actual fan protests back in 2012/13 with this thing, the club's new home shirt doesn't quite cut it.
Liverpool
Sadly for Liverpool, the club's '70s-inspired shoot got more coverage than the shirt itself. It was all a homage to Liverpool's 1974 FA Cup winning squad; back then, they combined an all-red base with contrasting white cuffs and neckline. Which makes for an unremarkable kit, made more controversial than it deserves to be by a divisive new tucking trend.
Brentford
A “bold but traditional” design, according to Brentford’s PR department, but – with its very Luton Town-esque gradient effect – this effort falls firmly in the 'Word Art'-core class of new kits. While the club's commitment to a two-year shirt life cycle is admirable, this feels like a downgrade on last season's stripped back offering.
Wolves
Completely fine, but for the overabundance of Castore logos. Not sure what that's about.
Brighton
According to Brighton's official site, the club is "bringing back feels from the 2018/19 season" for this year's kit. We're not sure why – they finished 17th – but it's resulted in a nice design which deviates quite a lot from last year's, particularly in the absence of yellow details.
Everton
There simply aren’t enough collared football shirts any more, so it warms the cockles to see that Everton have adopted the detail for the new season. It's a nice mid-blue, with chevrons on the shoulders (courtesy of retro-Euro kit-maker Hummell) and some finicky detailing on the cuffs. But the ‘Stake.com’ logo is too big and too Comic-Sans-y. It looks like a yoghurt brand, and yoghurt is never cool. (Also, the away shirt is truly terrible.)
Tottenham Hotspur
It might seem like a pretty safe design on first look – with its classic 'Lilywhite' colour and navy trim – but the Spurs 2023/24 kit is packed with subtle detailing. The most notable feature is the all-over pattern of circles and lines, which is inspired by the music and streetwear culture of the borough of Tottenham.
Fulham
Unless you’re a Fulham fan, you’ve probably never really looked at the Fulham crest. But it is, in fact, just the letters FFC, on the slant. Is that enough? Doesn’t feel like enough. Either way, the new home kit is good because it has a little button collar, red stripes on one sleeve, and white stripes on the other, an act of brave asymmetry rarely seen in the Prem. If you squint, it looks a bit like the ‘98 Germany shirt, which is very nice (and priced roughly the same on vintage sites). The Fulham shirt is at least made from 100% recycled material, which is undoubtedly a good thing.
Aston Villa
The headline news for Aston Villa's new kit is the redesigned crest, a simplified take that topped a fan poll late last year. Other than that, though, it's a pretty safe effort from the Midlands club. The only notable addition to the claret and blue is a soundwave pattern inspired by the fans' chants.
Manchester United
From the moment it was unveiled, Manchester United's 2023-24 home shirt has been turning heads. Admittedly, that might be because it made its debut on the Pyramid Stage at Glastonbury, courtesy of Aitch, but the design isn't bad either. As well as the signature black and red colours, the stand-out detail is the geometric rose pattern across the shirt. Some are already calling it adidas' best-ever kit for United. But is it time for something a little more adventurous?
Arsenal
While 2022-23 ended without a Premier League title for Arsenal, the club have looked back to happier memories for this kit. The design – especially its new shade of red, white sleeves and gold detailing – is inspired by the Invincibles season in 2003-04. Back then, Arsenal managed a whole year without a loss, so it makes sense to channel that feeling as they try and go one better than last season.
Burnley
Route one kit design from a formerly route one team, now transformed by manager Vincent Kompany, who won promotion back to the Premier League in his first year in charge. It's inspired by the 1994 kit, a year that saw them join the second tier of English football, and we like it. Bonus points, once again, for the collar.
Nottingham Forest
Another sponsor-less shirt, this time it’s because Forest are holding out for something lucrative, or at least that’s what Talksport says. Either way, it’s Forest’s second season in the top flight without a big logo on the players’ belly, and thankfully, this one is better. The red is darker, a bit classier, and the sleeves now feature three stripes, courtesy of Adidas, who have replaced Macron as the club’s kit maker. It still looks like something you’d buy for a sponsored 5-a-side tournament, but it’s an improvement. (The away shirt is very good, though. Like a wavy Argentina kit.)
Crystal Palace
The last time Palace dropped their stripes was their first year back in the Premier League. To mark 10 years since that achievement, Palace have once again replaced their historic red and blue stripes with a half-and-half design. But the South London club have taken things further this time with a pattern inspired by the original Crystal Palace structure that runs across both halves of the shirt.
Manchester City
Despite winning the treble and pretty much everything else under the sun recently, Man City fans are more than used to being told their club has no history – someone even wrote a book about it – but the 2023-24 kit is inspired by a piece of City heritage. This season marks 20 years since the club moved to the Etihad stadium, so the sky blue shirt features a graphic inspired by the ground's architecture, while the V-neck used in that season's kit returns and the stadium's postcode appears on the back of the neck. It's nice.
Newcastle United
You could plausibly say that Newcastle have played it a bit safe with their 2023-24 kit, but the detailing is enough to win it a couple of bonus points. In particular, the black and white trim around the collar and sleeves is a smart addition to the Magpies' traditional stripes.
Sheffield United
This shirt is really good! Definitely the best of the sponsor-less kits further down in the rankings, but like the others, would benefit from something in the middle. In the Eighties and Nineties, the Blades kit was sponsored by Lavers, a word that looked a bit like ‘Lovers’ in the handwritten font. And in terms of hype, it would simply destroy the competition if a Prem club had ‘Lovers’ written on its home kit.
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