Just this morning, Riccardo Tisci - the most recent appointment to the post of Burberry's chief creative officer - announced via Instagram that the first piece from his debut collection will be available today.
At 12pm, the black Thomas Burberry Monogram logo T-shirt will be available for 24 hours exclusively via Instagram and WeChat. What's more, this particular piece boasts Tisci's archival rework of Burberry's logo - and it's one that received a warm reception from the industry at large.
Burberry has also announced that the next limited edition capsule - a combination of both menswear and womenswear - will be available from 5:30pm onwards on the 17 September, once again from Instagram and WeChat, as well as Burberry's Regent Street flagship.
Gentlemen: iPhones (and wallets) at the ready.
