On the back of his Kent & Curwen patronage, David Beckham has been endorsing the whole Peaky Blinders thing for a while now: flat caps, overcoats, haircuts last seen on sparsely-toothed chimney sweeps. Now, it seems the wider DB clan is following suit.
On the front row of Mrs Beckham's London show, Brooklyn, Romeo and even Harper debuted a touch of post-WWI style. For the brothers, it was woollen textures in shades of deep green and grey, topped with a baker boy hat that may or may not hide a razor blade (probably not).
You could imagine any of them shouting 'alright guv'nor, what you drinkin?' across a bar filled with smokers (and possibly a forlorn Anna Wintour) - so a lot like the Shelbys, then, just with more smiles and less PTSD.
Of course, when your mother is an ascendant fashion designer and your father is one of the most stylish men on the planet, this stuff comes easily. Still, it's proof that New Gen Beckham is a brand just as valuable as its founders - and they're wise to realise that dad knows best.
Join your own impeccably dressed gang of reprobates below.