If you thought Diesel had gone the way of the Walkman, the dial-up internet or any other staple of late-90s and noughties culture that’s since faded into obscurity, you don’t spend enough time on TikTok.
For those who remember, Diesel's resurgence in the fashion scene among Y2K-obsessed Gen Zers is akin to unearthing a beloved mixtape from the bottom of a forgotten drawer—unexpected, yet fuzzily nostalgic.
And, in an era where trends from the late '90s and early 2000s are making a vibrant comeback, Diesel has re-emerged as a beacon of that iconic time. Take the chunky Diesel belt, of which TikTok videos now go viral with alarming regularity. Thing is, at £125, this particular strip of buckled leather doesn’t come cheap.
Except on Black Friday, that is. This weekend, Luisaviaroma has a 40% sale on a huge range of items, including Diesel's iconic baggy-trouser dignity saver.
All you need to do is type the word BF40 at checkout and it can be hugging your waist for a mere £75. It’s also worth mentioning that throughout the weekend a pop-up might appear that gives you 50% off for an hour. If you're lucky enough to see that, make hay.
