Following in the footsteps of many a cinematic franchise (Marvel Studios, Fast and Furious, Ice Age etc.), the Blancpain x Swatch collaboration has gone galactic after covering all ground – or rather, oceans – on planet Earth.
First stop: the moon.
Introducing... the Blancpain x Swatch Scuba Fifty Fathoms 'Ocean of Storms'.
'Ocean of Storms' is Swatch's sixth take on a Blancpain Fifty Fathoms watch – a seminal Swiss-made diving watch line that emerged in the mid-fifties – and the first to release after the September launch of the initial pack based on Earth's five oceans.
It's named after our moon's largest 'sea' (that's space nerd talk for those dark, flat water-less plains on its surface) which spans more than – now, get this – 2,500 kilometres.
For the sake of your wrist, the timepiece itself is of a much more humble size: 42.33mm in diameter and 14.4mm thick.
It's almost completely pitch black, a design choice inspired by the New Moon of its release date, 11.01.24. So too is the provided NATO strap that's crafted from recycled fishing nets.
Thus, from the front, it's a rather sensible-looking accessory; the rear is where things get slightly more extraterrestrial.
Here, an exhibition caseback peers upon the timepiece's inner workings which are tricked out with a realistic moon graphic.
And along with the watch's moniker, the sapphire glass is adorned with a digital print of an Okenia Luna.
Hold up. A what now? An Okenia Luna: a very-alien-looking species of nudibranch (or sea snail) discoverable in the seas around Peru and Chile.
It's a decorative addition which only makes sense in the context of the entire collection, so allow us to give you some insight.
Each of the original five Blancpain x Swatch watches is embellished with a unique nudibranch chosen because it resides in the timepiece's eponymous ocean.
Atlantic (the blue one) is paired with the Glaucus Atlanticus; Arctic (the orange one), the Dendronotus Frondosus; Antarctic (the white-ish one), the Tritoniella Belli; Indian (the green one), the Nembrotha Kubaryana; and Pacific (the black and yellow one) the Chromodoris Kuiteri.
Place Bid Blancpain x Swatch Scuba Fifty Fathoms Indian Ocean SO35I100 Green
It's safe to assume that the Earthbound Okenia Luna was selected for this release because – as we all know – 'luna' is the lovely sounding Latin word for 'moon'.
Personally, we respect the commitment to consistency.
Other noteworthy details include the inscribed inspirational mottos (e.g. 'protect what you love' and 'licence to explore') that circle the caseback, the dual-branded crown and the debossed 'Fifty Fathoms' wordmark on the strap buckle.
Oh, and speaking of fifty fathoms, we can confirm that, yes, the watch is actually capable of withstanding such depths (91 metres/300ft).
Unfortunately, we doubt it'd survive a minute on the moon. Bad luck, Bezos.
The Blancpain x Swatch Scuba Fifty Fathoms 'Ocean of Storms' is priced at £350 and drops tomorrow, Thursday 11 January, at the Swatch flagship stores in Convent Garden, London and Edinburgh.
Purchases are limited to one watch per person, per store, per day.
Joseph Furness is the Assistant Editor of Esquire, covering menswear and grooming. Joseph has previously written for the likes of British GQ, Mr Porter, Highsnobiety, Footwear News and Farfetch.
