Emily Ratajkowski Has The Most Influential Instagram Stories Account In Fashion

So now you know

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This August marks one whole year since the launch of Instagram Stories. To celebrate the special anniversary of us all losing countless hours watching celebrities, models and influencers on an endless loop of videos, Instagram released a list of the top 15 fashion industry accounts on Stories.

The number one spot didn't go to a Kardashian/Jenner or a Hadid, but to Emily Ratajkowski. (In fact, only one member of the Kardashian/Jenner clan even made the list - Kendall - down in 12th place, while Gigi Hadid beat sister Bella to a spot in the top 15.)


A post shared by Emily Ratajkowski (@emrata) on

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Coming in the second and third spots were Chiara Ferragni and Candice Swanepoel, respectively. As BoF points out, the only fashion brands to make the list were Dior, Dolce & Gabbana, Louis Vuitton and Christian Louboutin. Despite the fact that luxury brands may have more followers, models and bloggers performed higher in terms of engagement on Stories (the outfit posts, bikini pics and candid clips probably have a little something to do with it).

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See the full list of top fashion Instagram Stories accounts:

1. Emily Ratajkowski

Good mornin'

A post shared by Emily Ratajkowski (@emrata) on

2. Chiara Ferragni

Sicilia 😙 #TheBlondeSaladGoesToTaormina

A post shared by Chiara Ferragni (@chiaraferragni) on

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3. Candice Swanepoel


A post shared by Candice Swanepoel (@angelcandices) on

4. Hailey Baldwin

5. Cara Delevingne

#basket❤️ #ad

A post shared by Cara Delevingne (@caradelevingne) on

6. Adriana Lima


A post shared by Adriana Lima (@adrianalima) on

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7. Victoria Beckham

After a long day shooting u can't beat afternoon cuddles .✨✨✨ Kisses on Friday x VB

A post shared by Victoria Beckham (@victoriabeckham) on

8. Miranda Kerr

New FW17 @marella_official campaign shot by @ryanmcginleystudios in LA ☀️#marella #ad

A post shared by Miranda (@mirandakerr) on

9. Gigi Hadid

A post shared by Gigi Hadid (@gigihadid) on

10. Dior

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11. Dolce & Gabbana

12. Kendall Jenner

i don't smoke

A post shared by Kendall (@kendalljenner) on

13. Gisele Bundchen

14. Louis Vuitton

15. Christian Louboutin

Leave on a high note in Louloudancing. 📷 @upcloseandstylish

A post shared by Christian Louboutin (@louboutinworld) on

From: Harper's BAZAAR UK