Canadian tennis star Eugenie Bouchard is the midst what you might call 'a bit of a moment', after first agreeing to go on well-publicised date with a mere mortal following a Twitter bet and then appearing the new issue of Sports Illustrated's Swimsuit edition. In short: enjoying herself.
Yet the 22-year-old, currently ranked 47th in the world, has come in for some stick on the internet from people who feel sports stars – or let's be honest, sportswomen - should do nothing with their lives besides train and keep their mouth shut.
It's a downside to fame and talent Bouchard discussed in a recent interview with CBS Sports ahead of her return to the day job at the Mexican Open.
"I've gotten that over the last couple of years I've done a photo shoot anywhere it's like 'oh god, get back on the tennis court... what are you doing, go practice," she said.
"I practised for six hours today and I did this like two hours after. I'm practising for six hours [a day] all this week, 'what are you talking about ... do you work 24 hours a day?'
"You have to deal with that hate and not take it personally. It's been a couple of years now.
"There's nothing wrong if you have success and it opens doors for other activities, like being in Sports Illustrated. Why not? I would be crazy not to take advantage of that.
"Why limit yourself? I'm still a tennis player – that is my number one priority – but if I do have a bit of time, here and there, to do other things, why not?"
Quite right, too.