Emma Watson's Vanity Fair photo shoot has been scrutinised by many people in recent days, including - predictably - Piers Morgan.
While some have said Watson's decision to pose semi-topless "hypocritical" as she is a prominent supporter of feminist views and is seen as a role model for young women, Morgan went as far as calling her a "feminist fraud" in his latest controversy-baiting Daily Mail column.
"The problem is that you haven't always had this attitude to feminism and boob-flashing," Morgan wrote, referring to Watson's comment that she felt "conflicted" about Beyoncé's self-titled album and the corresponding music video released in 2013.
"But how does exposing her breasts to the world fit with Emma's condemnation of Beyoncé doing the same?" he questioned.
"A generous observer might say 'uneasily'. A less generous observer would brand it flaming hypocrisy."
To make sure his point was heard, Morgan also tweeted: "Emma Watson just went topless to sell her movie, having criticised Beyoncé for doing same to sell an album. Hypocrisy?"
This comment appeared to be the last straw for Watson, who has responded by sharing the full transcript of her discussion about Beyoncé from a 2014 interview with Wonderland magazine.
"This is the part of my 2014 interview with Tavi where we talked about Beyoncé. My words are in bold," she tweeted.
The highlighted part begins, "I'm quite nervous to bring it up because I haven't really formulated my own opinions about it."
While she describes the music video as a "male voyeuristic experience" she also says that she found it "empowering".
"She does make it clear that she is performing for him and that she wasn't doing it for a label," Watson said of the singer. "She was doing it for herself and the control that she has directing it and putting it out there. I agree that it is making her sexuality empowering because it is her choice...It's so inclusive and puts feminism and femininity and female empowerment on such a broad spectrum."
The tweet comes after Watson explained her decision to take part in the Vanity Fair photo shoot in an interview over the weekend.
"It's very confusing," Watson told Reuters. "Feminism is about giving women choice. Feminism is not a stick with which to beat other women with. It's about freedom, it's about liberation, it's about equality. I really don't know what my tits have to do with it."