With 13.6m followers watching her every move and a bit of a history when it comes to NSWF pictures, it isn't easy for Bella Hadid to shock us these days.
But her latest 'gram post shows she'll be damned if she doesn't try.
The 20-year-old model posted the video of her showing of her toned stomach and a topless preview of her new clothing line.
The video was shot by stylist Brad Goreski and also features her sister Gigi. Bella posed in a white Chrome Hearts t-shirt with no bra underneath, proving once and for all that underboob is the new sideboob.
Bella announced the collaboration with Chrome Hearts last December when she said "You have no idea what's coming!" Presumably more of the same, given she recently informed the world she was more than comfortable getting naked.