As if the release of a new Call Of Duty game wasn't enough to get the world's gamers rubbing their thumbs together in excitement, developers Activision have also convinced Megan Fox to lend her considerable appeal to the shoot 'em up's TV advert.
Four ordinary blokes race through a series of gun fights and action sequences to the sound of Frank Sinatra's 'I'm Gonna Live Until I Die' before stumbling upon Fox, who cooly fires off a few rounds of her own.
It's another sign of the growing power of the video game industry to attract Hollywood heavyweights, whether it's to help promote the game or star in it, as we saw earlier this year with Willem Dafoe in Beyond: Two Souls.
Here, in an exclusive for Esquire.co.uk, is the b-roll footage from Megan's cameo, including a brief interview in which the Transformers star reveals she was a gamer in a past life.
Hey – if anything's going to make you feel better about spending hours of your life pretending to be a solider, it's the thought that Megan Fox thinks it's cool too.
Call Of Duty: Ghosts is out now.