Melanie Sykes In New Lingerie Ad

Plus: the British icon in her first ever nude shoot, for Esquire

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Melanie Sykes' longevity as a British sex symbol is without equal (perhaps with the notable exception of Kelly Brook).

Since she first appeared in a Boddingtons beer advert in the mid-90s, making a broad Northern accent sexier than at any other point in our national history, her dark features and down-to-earth charm have continued to beguile us while other TV sirens have flared and faded away.

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Now she’s back again, this time modelling the new 'Adore Moi By Ultimo' lingerie collection, proving, at 43, that being gorgeous isn’t and never was the preserve of 20-somethings.

It also seem an opportune moment to remind ourselves that Melanie’s first nude shoot was with Esquire in 2011 (pictures below), at which time she told us: “I’ve constantly been asked to be naked in magazines. But right now I’m in the best shape of my life. I look better than I’ve ever looked. So you think, ‘Why the hell not?’”

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“Builders still shout, ‘Do you want a Flake in that, love?’” she added, in reference to that famous advert.

Something tells us men will be making fools of themselves over Melanie for a long time yet.