Following their naked Kate Moss shoot earlier this year, French magazine Lui has scored another coup by convincing Rihanna to appear topless on their cover.
The Barbadian is the star of a 10-page spread shot by Mario Sorrenti, the Italian who has also worked for Vogue, Harper's Bazaar and Calvin Klein.
But it is the cover that will attract the most attention around the world, featuring as it does the 26-year-old former Esquire cover star in nothing but bikini bottoms, a bucket hat and a nipple bar.
Lui – French for 'Him' – also posted a collage of provocative photos from the shoot on Instagram, with the caption: "rihanna shocked the web with a daring shoot for the cover of n7 of @lui."
Lui is an adult entertainment magazine that was released in 1963 as the country's answer to Playboy in the USA.