Netflix seemingly hit a prestigious milestone this year by getting two of its films in Competition at the Cannes Film Festival this year.

However, it won't be celebrating for very long, as it has now been confirmed that original movies from the streaming service will be banned from next year.

It comes after rumours swirled that Bong Joon-Ho's Okja and Noah Baumbach's The Meyerowitz Stories – both Netflix movies – would be pulled from the competition after pressure from French exhibitors.

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The festival has now clarified what is happening in a statement, writing:

"The Festival de Cannes does reiterate that, as announced on April 13th, these two films will be presented in Official Selection and in Competition.

"The Festival de Cannes is aware of the anxiety aroused by the absence of the release in theaters of those films in France.

"The Festival de Cannes asked Netflix in vain to accept that these two films could reach the audience of French movie theaters and not only its subscribers. Hence the Festival regrets that no agreement has been reached."

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Bear Grylls//Digital Spy

Although the competition said it welcomed Netflix, it also explained it wanted to "reiterate its support to the traditional mode of exhibition of cinema in France and in the world".

"After consulting its Members of the Board, the Festival de Cannes has decided to adapt its rules to this unseen situation until now: any film that wishes to compete in Competition at Cannes will have to commit itself to being distributed in French movie theaters.

"This new measure will apply from the 2018 edition of the Festival International du Film de Cannes onwards."

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Bear Grylls//Digital Spy

Netflix's Reed Hastings has responded on Facebook, writing: "The establishment closing ranks against us. See Okja on Netflix June 28th. Amazing film that theatre chains want to block us from entering into Cannes film festival competition.

From: Digital Spy