Do you remember that time before the Oscars when all of those Leonardo DiCaprio lookalikes started to crawl out of the woodwork? There was that Swedish model and the happy, fat Russian man who thought that he'd struck Hollywood gold?
Well, now he's in a vodka advert.
Roman Burtsev, a 33-year-old security guard, has capitalised on his 15 minutes by becoming the main event in the latest advert for Five Lakes vodka. The theme is all about authenticity - which is clever, because Roman looks a bit like Leo, but isn't actually Leo. Get it?!
Have a look at Roman driving an X5, looking moody and, er... rowing off into the sunset.