The sewer-dwelling, child-eating Pennywise traumatised a generation thanks to his deplorable antics in It, and now the first picture has been released of the rebooted demon clown.
Directed by Andrés Muschietti and starring 25-year-old Bill Skarsgård as the eponymous clown, the 2016 remake of It will take place in the late '80s, rather than the '50s setting from Stephen King's original book.
Speaking to Entertainment Weekly about his new role, Skarsgård said: "He's such an extreme character. Inhumane. It's beyond even a sociopath, because he's not even human. He's not even a clown. I'm playing just one of the beings It creates.
"One of my best friends is completely traumatized by the original film version of It. He has a clown phobia, and he was maybe 5 or 6 when he saw it… Now he's scarred for life."
The current release date for It is 8 September, and thankfully it's been given an 18 rating.