It's emotionally crushing to look over at someone during a movie to check if they enjoyed a moment as much as you, mouth agog and eyes joyful, only to find that they weren't paying attention.
So we've got a lot of sympathy for 37-year-old Brandon Vezmar, who has sued his date for texting too much during a screening of Guardians of the Galaxy 2.
The Texan is seeking the sum of $17.31, the price of the ticket to a 3D showing, after his date refused to pay-up.
Vezmar told the American Statesman that it was a "first date from hell" and that the woman checked her phone "10 to 20 times in 15 minutes to read and send text messages"
"This is like one of my biggest pet peeves," he said, stating that she refused to stop.
The unidentified 35-year-old woman told the paper that she was texting a friend who was having boyfriend troubles.
"I had my phone low and I wasn't bothering anybody," she said. "It wasn't like constant texting."
Vexmar claims that her behavior was in "direct violation" of the cinema's policy. "While damages sought are modest, the principle is important as defendant's behavior is a threat to civilized society," it reads.
"I'm not a bad woman," the woman said. "I just went out on a date."
James Gunn, the director of the movie, tweeted his balanced opinion on the case: