Last year it was a nun about to get it on with a priest. This year Italian ice cream maker Antonio Fedirici have put their foot in it once again, running an ad featuring a heavily pregnant nun indulging in a pot of ice cream, above the strapline "immaculately conceived".
The Advertising Standards Authority has thus far received around 40 complaints about the ad from members of the public and is currently carrying out an investigation to see if the image breaches advertising code on the grounds of taste and decency. While they make up they minds, here are five other controversial ads that have rubbed people up the wrong way…
1. BMW’s controversial campaign for their pre-owned cars prompted backlash for an ad featuring a Lolita-like temptress looking towards the camera suggestively, her pink stained lips slightly parted. The tagline? "You Know You’re Not the First".
2. The Body Shop was forced to pull its Anti-Barbie campaign, which featured a size 14-plus doll standing in her all glory alongside the strapline: "There are 3 billion women who don’t look like supermodels and only 8 who do". After seeing the ad, doll manufacturers Mattel sent a cease and desist order.
3. French anti-smoking organization Droits des Non Fumeurs came under fire for explicitly suggesting that teenagers smoking was much the same as then being forced to give oral sex. The image showed a young person kneeling with a cigarette hanging out of their mouth and a man standing before them with his hand on their head.
4. WWF sparked controversy after running bird's eye images of a pre-9/11 New York City, with planes descending from every direction towards the island. The tagline? 'The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it." The non-profit organization denied commissioning the ad, claiming it was designed by a third party without official approval who then leaked the campaign into cyberspace.
5. Transport For London banned a Paddy Power ad campaign after concerns were raised about an image that showed a grim-faced man slouched on the sofa, moob out and breastfeeding a baby, with the strapline: "Where have all the women gone?". It was deemed that the image had "potential to offend public decency". Danielle Clark